Fearne Cotton has announced a partnership with the Wella Company's new eco-ethical, vegan and cruelty-free brand, weDo/, supporting its ethos to 'help people transition to a happier and more sustainable lifestyle, for a more beautiful self and a more beautiful planet'.

The brand will sponsor Cotton's Happy Place Podcast through the deal, and she posted on social media 'I’m forever conscious of our impact on the environment and how we can make small but impactful, meaningful changes... and so these guys feel so right for us... It’s a joy and relief to see a shampoo not in a bottle, and in their shampoo bars (my favourite) you get up to 80 washes (my going rate at the moment is twice a week so I’m going to have this one forever 😂) and with no hairdressers open we need all the help we can get, so thanks weDo/!'.